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10-31 

What is the marketing idea of industry 4?

10-31 

Singapore intends to leveraging high-end manufacturing to build the world's most competitive factory

10-31 

Singapore intends to leveraging high-end manufacturing to build the world's most competitive factory

10-31 

What is the marketing idea of industry 4?

OFweekindustrialnetworknews:04mayhearing:Recently,thecircleoffriendsinthespreadofsuchasentence:youropponentinreading,yourenemiesintheknife,yourgirlfriendsinweightloss,nexttoPharaohinpracticewaist! It'sreallyalittlethought!Therapidchangesintheworldeconomy,forcingustocontinuetolearn,sumupandupgrade,otherwisewewillsoonbebeyondthelearners!Theglobaleconomicandtechnologicaldevelopmentofthenewera,willbefastertoeliminatethosewhodonotwanttochange,donotknowhowtochangeorslowchangeofenterprises. Whenthewholeworldalmostalleyesareonthe4industrialupgradingintheindustry,4surroundedbytheglobaleconomyisroaring,technologyinnovation,industryisconstantlysubdivision,industrychainisconstantlydeconstructed,andthemarketenvironmenteverydayhighspeedchange,theenterpriseisfacingoneofthebesttimesisoneoftheworstoftimes! Forenterprises,thekeyone,ifthelackofsystematicthinking,willinevitablyleadtothewrongdirection,notfastenough,notquasiproblem,sointhenewtechnologyandnewscientificbirthandconstantlyupgradeatthesametime,wemustask,whatisthemarketingideasandadapttotheindustrial4times? Evolutionofmarketingthought ThefatherofmodernmarketingPhilipKotler(PhilipKotler),attheTokyoWorldSummitmarketing(WorldMarketingSummit),showingthestrategicmarketingthinking,greatchangesinthepast60years.Differentmarketingstagesofdevelopment,animportantmarketingconceptisupdated,suchasmarketsegmentation,targetmarketselectionandpositioning,knownasthe4Psmarketingcombinationandservicemarketing,ROImarketing,customerrelationshipmanagementandsocialmarketing,nearlytwoyearsofbigdatamarketing,marketing3. Itcanbeseenfromthepathoftheevolutionofthemarketingthoughtthatmarketingisthemostimportantpartoftheenterprisedevelopmentstrategy,whichisthemarketcompetitionstrategy! Inlinewiththetrendofthetimes,marketingideascanhelpenterprisestoestablishasustainablecustomerdevelopmentmodelanddifferentiatedcompetitiveadvantage,inordertoachieveprofitability.Inthepastsixtyyears,theevolutionofmarketingthoughtisalsotheprocessofdealingwithcustomervalue.Customersfromthepastasvaluecapturetocompletethesale,becometheenterprisestoincreaserevenueandprofitsgraduallybecomethemostimportantassetofenterprises,andenterprisestocreatevalue,theformationofbrandstateinteractive,andfurtherassetdata.Inthisprocess,enterprisesandconsumersbecomeasymbioticwhole. Frommarketing1tomarketing3,thecorrespondingmarketingmodelhasgonethroughtheeraofmechanicalmanufacturing,electrificationandautomationoftheeraandtheeraofelectronicinformation,andnowhascometotheeraofintelligent,customizedproduction.Theupgradingofindustrial4willinevitablyleadtochangesinthemodeofcompetition,changesinthemodeofcompetitionwillinevitablyleadtochangesinthemarketingera.Inthepasttheworld'smostadvancedmarketingideaisfromtheAngloAmericancountrieseconomistsoractualmanagementscholarsfocuswhenglobalizationgraduallytoChinesetilt,whentheInterneteconomybegantoChinafaraheadoftheworld,wemustaskwhether4timesindustrialmarketingideawillbeborninChina? Marketingintheneweconomicenvironment4--theeraofcustomizedmarketing InMarch2017,FanXiaoning,chairmanofthelinemanagementconsulting,Shenzhen'stenlargestmanagementconsultant.Itisthecorecontentofcustomizedmarketingservices:toestablishasustainableandhealthydevelopmentoftheenterprisemarketingsystemasthegoal,accordingtotheirownconditions,marketchanges,industrycharacteristics,suchascustomizedmarketing. Theso-calledmarketingcustomizedservice,istosolvetheenterpriseunstablefactorsforthepurpose,accordingtotheenterprise'sunstablefactorstoputforwardthemarketingtheoryofcustomizedsolutions.Thecorecontentofmarketing4thinking,top-leveldesign,data,productapplicationtree,fit,theInternetsystem,themostimportantthingistohaveaviablelandingprogram. Whenwefacethebirthofanewsystemofthought,oftenaccompaniedbymorequestions!Asearlyasthebeginningofthe80s,anoldmanoncesaid:"practiceisthesolecriterionfortestingtruth!"Customizedmarketingideasunderthe4industryisfeasible?Newmarketingtheoryisinlinewiththecurrenteraoftheenvironment?Ittakestimetoslowdown. Whoisthepractitionerofthe4eraofmarketing? ShenzhenSanwangTechnologyCo.,Ltd.wasfoundedin2001,istheonlyfieldofindustrialEthernetcommunicationenterpriseswonthefamousbrand.AsaleaderinthefieldofdomesticindustrialIPnetwork,thescaleofthedomesticindustryrankedsecond.Inrecentyears,withtheadvanceoftheindustry4,theoldmarketingroutineisclearlynotworking,thecompanyhaslaggedbehind. Inordertospeedupthepaceofdevelopmentoftheenterprise,hiredSanwangcommunicationlinemarketingmanagementteamaccordingtotheanalysisoflargedatatoconductacomprehensivediagnosisoftheenterprise.FanXiaoningteacheraccordingtomarketing4marketingthoughtsystem,startingfromtheSanwangcommunicationsituation,putforwarddetailedsolutionsinmarketingmanagementstructure,brandbuildingandmarketingteammanagement,andtoguidetheimplementationoftheimplementationoftheprogram,lettheenterpriseintoasecondgreatdevelopmentopportunityperiod. Inlinewiththehelpofmanagementconsulting,Sanwangcommunicationthroughtheenterprisebusinesssystem,teambuilding,brandupgradingandtransformation,greatlyenhan

10-31 

Singapore intends to leveraging high-end manufacturing to build the world's most competitive factory

OFweekindustrialnetworknews:accordingtoSingapore's"businesstimes"reportedonApril17th,Singaporewantstomakeallthefactoriesintheworldtobecometheworld'smostcompetitive,themostefficientandmostcreativefactory. LinGuoqiang,AssistantSecretaryforeconomicdevelopmentinSingapore,saiditwasagrandandboldgoal.However,Singaporeistoachievethisgoalbycreatinghigh-endmanufacturing.Ontheonehand,Singapore'smanufacturingindustryisinatransitionperiod,withthecurrenttrendofdevelopmentenoughtoentertheindustrial4.Reportedthathigh-endmanufacturingintegrationofnewautomationtechnologies,suchasrobots,materialmanufacturing,automatedguidedvehicles,aswellascloudcomputing,augmentedrealityandmachinelearning,suchasindustrialnetworking,etc..LinGuoqiangsaidthattheexistingfactoriesinSingaporecanbeadoptedtobecometheworld'smostcompetitivetechnology.ThisalsoallowsthemanufacturingsectortocontinuetocontributetoSingapore'seconomicgrowthrateof20%.Accordingtoreports,Singapore'sfutureeconomiccommitteebelievesthathigh-endmanufacturingisoneofthekeygrowthpointsforsingapore.Singaporegovernmentthroughresearch,innovationandenterprise2020program,theallocationof$3billion200millionSingaporedollars(aboutRMB15billion680million),forthedevelopmentofhigh-endmanufacturingandengineeringtechnology.LinGuoqiangsaid,Singaporehasahugemanufacturingbase,sowedonotstartfromscratch."Today'smanufacturingsectorisnolongerjustlaborcosts,sothesecompaniesmustconstantlyexplorenewwaystoactivelyadoptnewtechnologies,inordertoimprovethelevelofmanufacturing.Reportedthattheintegrationoftechnologyanddigitalcanmakethefactorybecomemoreintelligent.ButLinYongqiangsaidthateachplantintheuseoftechnologymustfindtheirownway.Atthesametime,healsostressedthatthefactorytospendtimewiththenewtechnologyconstantlyrunninginordertoimproveproductionefficiency.Theuseofnewtechnologieswillnotonlymaketheplantmoreintelligent,butalsoprovidesmorenewpossibilities,suchastheproductionofmorediverseproducts,thedevelopmentofnewbusinessmodels,suchascustomizedproducts.

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