OFweek industrial network news: 04 may hearing: Recently, the circle of friends in the spread of such a sentence: your opponent in reading, your enemies in the knife, your girlfriends in weight loss, next to Pharaoh in practice waist!
It's really a little thought! The rapid changes in the world economy, forcing us to continue to learn, sum up and upgrade, otherwise we will soon be beyond the learners! The global economic and technological development of the new era, will be faster to eliminate those who do not want to change, do not know how to change or slow change of enterprises.
When the whole world almost all eyes are on the 4 industrial upgrading in the industry, 4 surrounded by the global economy is roaring, technology innovation, industry is constantly subdivision, industry chain is constantly deconstructed, and the market environment every day high speed change, the enterprise is facing one of the best times is one of the worst of times!
For enterprises, the key one, if the lack of systematic thinking, will inevitably lead to the wrong direction, not fast enough, not quasi problem, so in the new technology and new scientific birth and constantly upgrade at the same time, we must ask, what is the marketing ideas and adapt to the industrial 4 times?
Evolution of marketing thought
The father of modern marketing Philip Kotler (Philip Kotler), at the Tokyo World Summit marketing (World Marketing Summit), showing the strategic marketing thinking, great changes in the past 60 years. Different marketing stages of development, an important marketing concept is updated, such as market segmentation, target market selection and positioning, known as the 4Ps marketing combination and service marketing, ROI marketing, customer relationship management and social marketing, nearly two years of big data marketing, marketing 3.
It can be seen from the path of the evolution of the marketing thought that marketing is the most important part of the enterprise development strategy, which is the market competition strategy!
In line with the trend of the times, marketing ideas can help enterprises to establish a sustainable customer development model and differentiated competitive advantage, in order to achieve profitability. In the past sixty years, the evolution of marketing thought is also the process of dealing with customer value. Customers from the past as value capture to complete the sale, become the enterprises to increase revenue and profits gradually become the most important asset of enterprises, and enterprises to create value, the formation of brand state interactive, and further asset data. In this process, enterprises and consumers become a symbiotic whole.
From marketing 1 to marketing 3, the corresponding marketing model has gone through the era of mechanical manufacturing, electrification and automation of the era and the era of electronic information, and now has come to the era of intelligent, customized production. The upgrading of industrial 4 will inevitably lead to changes in the mode of competition, changes in the mode of competition will inevitably lead to changes in the marketing era. In the past the world's most advanced marketing idea is from the Anglo American countries economists or actual management scholars focus when globalization gradually to Chinese tilt, when the Internet economy began to China far ahead of the world, we must ask whether 4 times industrial marketing idea will be born in China?
Marketing in the new economic environment 4 -- the era of customized marketing
In March 2017, Fan Xiaoning, chairman of the line management consulting, Shenzhen's ten largest management consultant. It is the core content of customized marketing services: to establish a sustainable and healthy development of the enterprise marketing system as the goal, according to their own conditions, market changes, industry characteristics, such as customized marketing.
The so-called marketing customized service, is to solve the enterprise unstable factors for the purpose, according to the enterprise's unstable factors to put forward the marketing theory of customized solutions. The core content of marketing 4 thinking, top-level design, data, product application tree, fit, the Internet system, the most important thing is to have a viable landing program.
When we face the birth of a new system of thought, often accompanied by more questions! As early as the beginning of the 80s, an old man once said: "practice is the sole criterion for testing truth!" Customized marketing ideas under the 4 industry is feasible? New marketing theory is in line with the current era of the environment? It takes time to slow down.
Who is the practitioner of the 4 era of marketing?
Shenzhen Sanwang Technology Co., Ltd. was founded in 2001, is the only field of industrial Ethernet communication enterprises won the famous brand. As a leader in the field of domestic industrial IP network, the scale of the domestic industry ranked second. In recent years, with the advance of the industry 4, the old marketing routine is clearly not working, the company has lagged behind.
In order to speed up the pace of development of the enterprise, hired Sanwang communication line marketing management team according to the analysis of large data to conduct a comprehensive diagnosis of the enterprise. Fan Xiaoning teacher according to marketing 4 marketing thought system, starting from the Sanwang communication situation, put forward detailed solutions in marketing management structure, brand building and marketing team management, and to guide the implementation of the implementation of the program, let the enterprise into a second great development opportunity period.
In line with the help of management consulting, Sanwang communication through the enterprise business system, team building, brand upgrading and transformation, greatly enhance the enterprise's marketing competitiveness, break the bottleneck affecting the development of enterprises, to achieve a qualitative leap. Sanwang communication general manager Mr. Xiong Wei commented: "Sanwang communication from each team set victory to fight the enemy separately.